[00:00:00] Josh: Jess,
[00:00:00] Jess: Josh.
[00:00:01] Josh: I was up all night.
[00:00:02] Jess: Doing what?
[00:00:03] Josh: Well, the funnel vision launch is coming up, so I think we should redesign the entire website, so I did that.
[00:00:10] Jess: Oh, all on your own? Mm-hmm. Okay. This should be good.
[00:00:19] Josh, do you remember we sat down for a one-on-one and you pulled up a fully redesigned website?
[00:00:27] Josh: Yeah. What's wrong with that?
[00:00:28] What's that? I'm kind of
[00:00:30] Josh: marketing too, right? I'm allowed to do that.
[00:00:33] You are actually your
[00:00:35] Josh: face when I should have that website. You're like this fucking guy.
[00:00:39] Here's the thing. It was great.
[00:00:41] Josh: Okay. It was really Okay. Then your face said something different. Okay.
[00:00:48] I did it for a reason. You did? We had a, uh, at the time of this coming out, it'll be launched, but, um, we have a, we had a new product called Funnel Vision and it like redefined the way that we were thinking about the product. Yeah. And so I just, [00:01:00] you know, just redefined the entire website to speak about that
[00:01:03] and needed a little facelift.
[00:01:05] A little
[00:01:05] Josh: love.
[00:01:05] Yeah. A
[00:01:05] Josh: little love.
[00:01:06] Before we get into what that looked like and why Yeah. Let's talk about the original version of the website. Yeah. There's kind of this thinking of like, what got you here won't get you there. Yes. Right? Like you created this beautiful, incredible website. Yeah. For Vector.
[00:01:23] Yeah. But there's a point where it has to evolve. Yeah. To match kind of the next evolution. Yes. The next version of the company. Yes. But let's talk about the first version. Because when I came to the company and I first saw the website, I was like, there's for sure a brand designer here. There's for sure a web designer who understands how to like build all this in web flow.
[00:01:46] Um, there's definitely someone writing all of this amazing content and it turned out all three of those people was. You. It's just
[00:01:52] Josh: fucking me, Jess. This is gonna be the one episode. We have to blo everything out. I'm on a tear today. [00:02:00] Yeah. I, um, no, it, it was one of the things that we've talked about a lot in this podcast, which is like, when we built the company, I wanted to feel different.
[00:02:09] And so, you know, I went through all the templates, like most founders do. This ain't doing it. And so I, um, I'm one of those CEOs that's like annoying because I'm like slightly okay at lots of things. And so I think I should be doing more than I, I should. Um, and a website design was one of those things. So I've been coding for 20 years.
[00:02:29] And so like that was something that I wanted to do. And I love brand, like I love the feeling of things. And so, um. I like looked at like boring B2B SaaS websites and you know, I grew up in like the drift gong era of like, I think Udi from Gong put like a bulldog and like a purple and pink fuchsia on their website.
[00:02:47] And I was just like, that's the brand. That's it. Yeah. And so obviously you can't just copy the CSS off their website. You have to make up your own brands. Dang it, I guess. Um, and so yeah, one day we sat down [00:03:00] and we built out the website and we're like, um, actually the ghosts weren't like originally. In it.
[00:03:04] Ooh, I didn't know this. Tell me
[00:03:06] Josh: more. Yeah, no, we actually, um, hang on prop. I have a prompt for this. Oh.
[00:03:09] Jess: Oh,
[00:03:11] so
[00:03:11] Josh: like the back of my laptop has like the evolution of our brand? Yes. Oh, okay. Yes, I
[00:03:16] have, I've seen this vector logo. We
[00:03:18] Josh: started here. Um, you
[00:03:21] look like you, it looks just first glance you sell cars, the lasers that protect the Mona Lisa.
[00:03:28] Josh: Yes. Yes. That's actually where we pivoted from. Now we're in MarTech. Uh, no, that's the worst part is like we were always in marketing and that doesn't feel like it. No. Um. But no. So, so the first thing that we were building was like a relationship software. Um, and so we thought there was like a better way to like, introduce, uh, marketers and sellers to their prospects.
[00:03:47] And so we had this like concept of this like three, three legged stool. Mm-hmm. Like the person that's getting the intro, the person that can connect you and the person that you want the intro to. And so like we embedded that into the brand, but like, it just didn't feel right, especially as we made our [00:04:00] pivot out of, um, I'm gonna put the prop down.
[00:04:02] Yes, carefully. Yeah. Chase, that's company property.
[00:04:07] Josh: I'll buy another one. No, it just didn't feel right as we, uh, made the transition from. The relationship space into what we do now, which is contact based marketing. Yeah. Like we knew that we were selling the markers we needed to, to, to feel different. And so we went with a little more bubbly, airy, lots of room.
[00:04:25] Uh, and I loved building that. And then eventually we get asked this question a lot. I was like, where did the ghost come from? Yeah. We had one, like when I was building out the landing page, there was one place on the website where I wanted to put a ghost. It was like a, there's ghosts in your funnel kind of thing.
[00:04:39] Yeah, yeah. And for some reason the wheels started churning there, which is like. That's actually like really cute. Yeah. Like we could have a mascot, we could have this whole story about like ghost, like on your site getting de cloaked. And so, um, yeah, the brand just kind of like fell together after that part.
[00:04:54] I eventually used a tool called, um, LaSow, which is like a midjourney, uh, but trained after your brand. [00:05:00] Yeah. And yeah, over like a weekend I whipped up our first website.
[00:05:03] That's amazing. Yeah. The website has so much life. Despite there being dead ghosts.
[00:05:09] Josh: Yes, they're lovely ghosts. They're so great
[00:05:11] and they're such a wonderful shorthand for the brand.
[00:05:14] Yes. I think that is a really exciting, like part of having a mascot. Yeah. I was so excited when I came here to have a mascot to play with. Yes. We've been using ghostie and ads. Mm. Every new employee gets their own ghostie. Yes. That's a lovely little touch. Yes. Um, so, you know, maybe at first it just kind of seemed like a cute design element.
[00:05:32] Yeah. And it has turned into a full fledged like brand. Yeah. Necessity.
[00:05:37] Josh: Somebody commented on one of my posts recently on LinkedIn and they're like, when I see the ghost, I think of Vector, not Snapchat. And I was like, yes.
[00:05:44] That's huge. Yes, yes. Oh my gosh.
[00:05:48] Josh: Uhhuh.
[00:05:48] I'm too old for Snapchat, so you don't, you know, I didn't even like, don't leave of it.
[00:05:51] Think about that. But that's
[00:05:53] Josh: what a good compli You think of the dinosaur you wrote to school?
[00:05:56] I do, yeah. Both ways uphill. [00:06:00]
[00:06:00] Josh: Yeah. So we had a, we had a good website.
[00:06:02] You did? And I'm gonna say one more thing. The messaging was great too. Mm. Like when I first looked at the website before I, I came on the team.
[00:06:09] It was so clear Yeah. What the software did. Yeah. Which is so rare in B2B, right? Yeah. Yeah. It's usually like this buzzword soup. Mm-hmm. Um, and it was just like actual clear language, short sentences. Yeah. You named the problem you, you. We talked about this in a previous episode, but the positioning mm-hmm.
[00:06:30] Of kind of borrowing from this idea of account based marketing people already knowing what that was. Yeah. Running that practice of like this approach of account based marketing.
[00:06:39] Jess: Yeah. And
[00:06:39] now there's this deeper version of it, contact based marketing.
[00:06:42] Josh: Yeah.
[00:06:42] And immediately like someone under. Standing, what that meant.
[00:06:45] Yeah. Just all of it was really smart.
[00:06:47] Josh: Thank you. There was a couple things that I think like led me to the copy. One is when we, um, when we did our fundraise, like every investor's basically like, what's your two sentence statement? Yeah. Like, what does Vector do? Right? So you get really good at figuring out, like, how do I cram all [00:07:00] the important things that someone needs to know into two sentences.
[00:07:03] Yeah. So you go through that exercise a bunch. It's also the thing that you do at like any social, like mixing thing in San Francisco, right? Like, what company are you building? What do you do? And so you get really good at it. And then the other thing is like, I was following people like you and just lots of like content and copywriters and, and I had always loved like.
[00:07:19] The people that post about like, Hey, here's what Stripes messaging was when they first came out. Yes, right. It was an API for, you know, credit card processing. Right? Yeah. Like very tactical. It tells you what it does, and then you watch like the evolution over time where it's like now they're a platform.
[00:07:33] They're big and it's like the Glo. Global ecosystem for payment providers. Right? Yeah. And it's like you start to become obscure, which you have to do 'cause you've got nine different products in it. Right. But we didn't have to do that. Yeah. We did one thing really well, which is like we were a BM, but much better at a contact level.
[00:07:47] Yeah. And like we just marketers understood what that meant.
[00:07:49] Totally. Yeah. Love it Josh.
[00:07:52] Josh: Yeah. I
[00:07:52] think we have arrived at the moment. Do you know what moment I'm talking about? I think it's my
[00:07:56] Josh: favorite moment. But tell me
[00:07:57] it is your favorite moment. It's the moment [00:08:00] where we look deep, deep into the abyss of the camera and reach through the camera using our eyes and words
[00:08:08] Josh: right into the soul,
[00:08:09] right into the soul of marketers who need some positive affirmations.
[00:08:13] Let's give it to him. Dear marketer, you don't build pipeline. Your pipeline builds itself and then sends you a thank you note for the opportunity.
[00:08:21] Josh: Dear Marketer. When you post on LinkedIn, your competitors reschedule their product launches.
[00:08:27] Okay. So we've gotten kind of the historical lesson here on what the website was.
[00:08:31] Yeah. And you come to me and we're kind of on the precipice of this, uh, launch. Yeah. Let's talk a little bit just for context and maybe a small shameless plot, um, what funnel vision is. Yeah. And I think it'd be interesting to kind of talk about like. There's the headline on the homepage. Yeah. Today and what the headline on the homepage.
[00:08:51] Tiny Tweak.
[00:08:52] Josh: Yeah.
[00:08:52] But like what it's going to be when this launches, you have to
[00:08:55] Josh: do the second part. 'cause I can't remember I, the detail I wrote. I remember you wrote the new copy. But yeah. [00:09:00] So f So Funnel vision is, is really interesting, that thing that we came up with, which is like, if you look at current A BM platforms today, you basically can only see.
[00:09:10] Which accounts are in sort of like, which, uh, linear part of the buying cycle, right? Yeah. So it'd be like, oh, Coca-Cola is in their decision making process. And it's like, are they though? 'cause there's a hundred thousand employees there. Are they all in the decision making process? Yeah. And so we realized two really cool things.
[00:09:24] One, we could do contact level, so we could figure out like, Hey, Jess is in the decision making process and Josh doesn't know who the heck you are. Yeah. Right. So that was like. The, the first, uh, innovation was like contact level buying journey. Yep. But then we also realized that this sort of linear funnel wasn't true.
[00:09:42] It's like, um, a selfish funnel of like, oh, okay. Are they a customer or are they talking to sales? Are they talking to marketing? Are they not talking to us at all? Yeah. Like that is a dimension you should care about, but there's this other dimension as well. There's more to it. Yeah. Like, where are they at in their own journey?
[00:09:57] And so Funnel Vision was basically this like big grid that we put in [00:10:00] the market, which like we can now tell you exactly where this person is in their buying journey. Yeah,
[00:10:03] yeah. 16 basically different points on the funnel someone could potentially be in. Exactly. And you could have multiple people from the same account in any given part of that grid.
[00:10:14] Josh: Exactly. Yeah. Yeah. So
[00:10:15] it it's like a level deeper.
[00:10:17] Josh: Yep.
[00:10:17] And a level wider.
[00:10:18] Josh: Yes. Which makes it more actionable. Yes. Right, because it's no longer like, oh, the entire accounts in the decision making process. I guess we'll roll, enroll everyone into ads. Now you can get to the specificity of like, Jess is in this part of the funnel.
[00:10:31] Treat her differently. Yes. So we can finally realize that sort of like one to one sort of a BM or CBM type program.
[00:10:38] Exactly. Yeah. Okay. So context for like where we're moving. Um, because before Funnel Vision, we showed you the contacts. Yeah. We could tell you intent wise what they were look researching Yeah.
[00:10:51] Off of your site. Mm-hmm. But we couldn't pinpoint exactly where they were in the funnel. Yeah. And now we're giving you the ability to do that. Exactly. So just to like [00:11:00] level set. Mm-hmm. The, the, the H one on the homepage before the funnel vision launch Yeah. Was. Do you know, because I know it's, uh,
[00:11:08] Josh: increase your M QLS with contact based marketing or something so close.
[00:11:12] What is it?
[00:11:12] Grow your MQ LS with contact based marketing. It's
[00:11:15] Josh: impressive that you remember that. Thank you. Yeah, it's my job. Good at it. Thanks. Yep.
[00:11:20] Right. So super clear. Yep. Grow your MQ ls. Mm-hmm. That's like an ideal state. Yep. With contact based marketing, what we do. Yep. Um, it felt really important to keep contact based marketing because that is the category we're growing.
[00:11:33] That is the phrase we wanna own. It's what we wanna be known for. Yes. The grow your mql mm-hmm. Felt like it needed a change. Yeah. It didn't feel like it was gonna be the biggest value you would get out of Vector anymore. Yeah. And. A lot of marketing teams are moving away from mql. Mm-hmm. Being their number one KPI.
[00:11:51] Yep. We, as a marketing team at Vector and many marketing teams in SaaS and B2B are now moving more toward [00:12:00] their responsibility is pipeline. Yep. Or revenue. Yep. And so it just felt like really, it felt important to update that as well. Yes. To show that like we are aligned with that, we know that that's taking place.
[00:12:11] Yes. So Funnel Vision comes out. Yep. Tomorrow. Mm-hmm. But also you'll time travel. Yep. When you hear this, because it already came out. Yep. Weird wrap your head around that. Um. The new headline is Turn Intent into Pipeline with contact based marketing. Yeah. Slight tweak.
[00:12:30] Josh: So subtle. Yeah. But so impactful,
[00:12:32] so important, right?
[00:12:33] Yeah. So it kind of tells you like what you're going to be getting out of the product. Mm-hmm. Intent data. Mm-hmm. Yep. That we understand your goal as a marketer is driving pipeline. Yeah. Revenue. Mm-hmm. And here's kind of the, the way you're going to go about it. Yes. So love, it's a super hardworking Yes.
[00:12:49] Pipeline. We love it.
[00:12:50] Josh: Yes. I remember when you first showed it to the team, everyone's always got feedback. Yep. Right. Everyone's always got an opinion. Yeah. Right. The one that we heard from the revenue team or the sales team was like, [00:13:00] intense, right? What does that word mean? And you had a really great response, which is like, yeah, we agree that intense sort of a four letter word and that it's been abused and marketers are kind of confused on what it is.
[00:13:10] But ultimately. It's the word that they're using.
[00:13:12] Yes. Mm-hmm. It's what we have. It's what people understand. It's kind of the umbrella term for the data that they need. Yeah. To do their job. Yeah. Um, and so, you know, I think where we landed was like, let's test it out and see what happens. Yeah. And, uh, you know, we'll, we'll get some learnings from having that on the website.
[00:13:28] Is they had line,
[00:13:29] Josh: and what I liked is that you, you, you gave feedback to the team of like, Hey, the H one has a job, right? Yeah. And it's to make people. Kind of have some familiarity with what you're talking about. Like center them an I on an idea, but then introduce like one new concept, right? Yes. Which like intent.
[00:13:45] Everyone, again, we might not all love it, but we know what that word means. Yeah. For the most part, contact based marketing is this new thing. Once you start to have two new things in a sentence, it's too much really confusing. You're gonna
[00:13:55] lose people. Yeah. Yeah. And
[00:13:56] Josh: so I loved your feedback to the team, which is like, hey, when you get 'em on a call.
[00:13:59] You can [00:14:00] go explain to them, right. That intent is defined to us this way. Yep. Versus whatever like that.
[00:14:06] Totally. The other big thing we changed. Right. We're talking above the fold. Mm-hmm. Because that's where we get or lose people in about 0.3 seconds. Yep. So the other major change we made above the fold was the hero image.
[00:14:20] Yeah. Um, again, ever so slightly. Yeah. Do you wanna talk about that a little bit? Yeah.
[00:14:25] Josh: We had this like really cool graphic, or we weren't sure, like when we were first billing a website, what do we wanna put here? A video. Right. Like whatever. And so we, we came up with this really cool graphic that basically has one of our mascots, a ghost Yeah.
[00:14:37] Pushing this like card. Yeah. Into a void. And like the card basically says like, um. You know, someone from this account is on your website. Yeah. Someone
[00:14:46] from Stripe, from
[00:14:47] Josh: Stripes on your website. Yeah. And it's the card's getting like pushed into the voice, like getting like shredded. Yeah. Uh, and then on the other side of that card is like a line that's pulling out of it and it was going to basically this sort of like.
[00:14:58] New card where it's [00:15:00] like Jess was on your website from Stripe, right? And so there was this very clear understanding of like, this was before, this is after. And then on the, the, the right side of the image, it's sort of like three panel, right? Yeah. Like Ghost on the left side, Jess in the middle. And then on the right side it was like a.
[00:15:14] All the things you could do with that, right? It's like enroll us into an ad, send to the sales team via Slack, push into HubSpot, right? Yep. So it's very clear in like one image. Like, oh, I get this. I get the old way, I get the new way. I get what I'm gonna get out of this. And
[00:15:26] we got feedback like that from customers.
[00:15:28] People
[00:15:28] Josh: loved it. They
[00:15:29] loved it. They would say, I would come to the homepage, I could read the headline, I could see that image, and I knew exactly what the tool was gonna do for me. Yes,
[00:15:36] Josh: yes. And then you came to me one day and said, we should change it,
[00:15:40] but we don't wanna lose what's great about it. Right. We wanna evolve it just enough to show there's something new here, or at least to, to show off the new product.
[00:15:49] Yes. We love showing product. Yeah. We don't, we're not afraid to do that. Yes. I've been at companies before where they're very afraid to show product. We are not. Yes. And that's exciting. Yes. And we wanted to show it in a way that like. Kept the [00:16:00] goodness of the instant gratification of the visual. Mm-hmm.
[00:16:04] But update it in a way that showed the new benefit and value of the product. Yes.
[00:16:07] Josh: So all we really changed was the, the middle part, right? Yeah. Like we still had a ghost pushing a card in, right. Showing the old way. But now in the new way, instead of just showing who the contact was, we basically just put that contact.
[00:16:18] On this little grid, right? Yeah. Like we plotted them, like where they were in their journey. Yeah. And what I thought was really brilliant about you wanting to change that piece is we, we've talked a lot about category creation. I don't know the word for it, but there's almost like image recognition, right?
[00:16:33] Yeah. We have this piece of our product, this sort of four by four grid. Yes. That shows people where they are. And we wanted to start to embed that in people's minds early on of like, what is this? Right? Because you see it everywhere. You see it in what? Yeah. Alex is working on with our playbooks. You see it in our product, you see it in our demos, and so starting to create that like pattern awareness, I think was really smart.
[00:16:52] Yeah. So where we ended up we're really happy with, it was kind of this middle ground between what you brought me. Yeah. That day, which was a full [00:17:00] blown like yeah. Color palette. Revamp. Yep. We kept, the ghost messaging was slightly different, but like it, it would've been a lot to pull off for this launch.
[00:17:10] Yeah. Yeah. And where we were before, right? Yeah. All of the bones, the good bones that we wanted to keep. Yeah. But like update the messaging, some visuals to really bring this new product to life. Yes. Now how do we get to this new version? What are your think, what is your thinking on how we get to this version that you've brought to me?
[00:17:29] Josh: Yeah, I think, um, so what was interesting about the version I brought to you was like, it was like a strategic narrative shift. Yeah. Right. And I think more so than the. Visual changes. That was the part I think gave you and I pause, right? Yeah. It's like this isn't just, oh, we're changing a page. Right? It's like we're changing sales enablement.
[00:17:45] We're ta changing the way we talk about the product. Yeah. I am really bullish on like the narrative itself, right? Yeah. So like I basically sat down and tried to understand like, who's the enemy right. In our space. Yeah. Like I love Andy Raskin. Yeah. Uh, he does a lot around strategic [00:18:00] narrative. He was the one that did like the ZOA best sales deck I've ever seen.
[00:18:03] Yes. Uh, article and. He's got a bunch of content around this, but basically he says like, in order to name the new way, you have to name the old game as well. Yeah. And so when I sat down to think about like what that narrative is, you know, I didn't wanna be the the person that's like, oh, like I'm gonna name a competitor as the old way.
[00:18:20] Yeah, right. I didn't wanna punch to a competitor. I wanted to punch to what those competitors made marketers feel.
[00:18:26] Yeah.
[00:18:27] Josh: And so those A BM legacy platforms made marketers feel like they were guessing. Yes. Guessing on what intent meant. Guessing it was on their website. Guessing it was clicking their ad.
[00:18:36] And so like I brought you this like mecca of like a strategic narrative, which is like goodbye guessing, hello, contact based marketing. Yep. And like I still really love that, but I think Me too. Thank you. I used it as my
[00:18:47] blog title, by the way. Did you really? Yeah, I need to
[00:18:49] Josh: go read that one.
[00:18:50] Your blog title.
[00:18:51] You're the author.
[00:18:52] Josh: I wrote that All outta here, baby. Thank you. You're welcome. What a great blog title. You're welcome. Um, like I [00:19:00] think what I learned is that. It doesn't need to be the website that red needs to be redesigned. Right? Yeah. It's actually the way that we think internally about the product, the way we position it.
[00:19:10] Great point. I think you can test all of those things long before you go make the bold decision to redesign a page that maybe already it's working for you. Like our homepage was.
[00:19:18] Yeah. Something we are thinking about is we continue to evolve the website and the product is like, how do we do that better together?
[00:19:25] Yeah. In terms of the branding. Yes. How do we make that whole experience feel like one thing?
[00:19:30] Josh: Yeah. Yeah. Well I've been thinking a lot about this. Yeah. And it's funny, uh, Ali Sobo, who's our, actually her last name's not Sobo anymore. She just got married, uh,
[00:19:39] mazeltov, mazel.
[00:19:40] Josh: Uh, but one of the things that she told us when she first came over was that, you know, HubSpot, which is obviously their competitor, was seen as.
[00:19:49] At first, sort of a low mid-market, not really a great competitor to Salesforce. Yeah. But in the last couple years, I guess internally, they're trying to figure out like how do we disposition, uh, [00:20:00] HubSpot as they move up market into enterprise deals? And the thing that they're really struggling with at Salesforce is once a brand has.
[00:20:09] Uh, concept of feeling enterprise and feeling complicated and like you need a partner to implement it. It's really hard to undo that. Oh
[00:20:17] yeah.
[00:20:17] Josh: Really hard. You can't
[00:20:18] take that back.
[00:20:19] Josh: Mm-hmm. Yeah. And so you and I have been thinking a lot about like, how do we have, uh, some shared resources across both marketing and product that can sort of tie.
[00:20:28] This simplicity and these sort of guided experiences and this aligns really well with what Alex is working on on the, you know, the PLG side of things. Yeah. And I think that that's gonna, we haven't hired that role yet. We're still looking, but I think that that's a really important part of where we're going is Yeah.
[00:20:44] Is tying that together and
[00:20:44] the fun, like mm-hmm. There, you know, I go into certain products like a descrip and it's fun for me Yes. To play around in there. And I, I want people to feel that. We want people to feel that. Yeah. Inside a vector that setting up a new segment. Yes. Fun. Yes. That like going into that little [00:21:00] funnel grid.
[00:21:00] Yes. And clicking in a spot and kind of seeing who's in there is like fun. Yes. And exciting. Yeah. And just as exciting as they feel they felt the first time they came to the website and they were like, Ooh, this is new and cool and interesting. Yes. I need to know more.
[00:21:13] Josh: Yeah. And I never realized it's such a skill, right?
[00:21:15] Like powerful, yet simple. It's like a very hard thing to do in design. Totally in product, right? Yeah. To make someone feel like, oh, this is a new concept. I have to learn it, but it's not. Scary to do. So, yeah, it's really important.
[00:21:27] So let's circle back on this website redesign next week.
[00:21:29] Josh: Okay. I'll slack you.
[00:21:30] Great. Oh yeah, let's do it. Async. So I'll email you
[00:21:33] Josh: FaceTime.
[00:21:34] Oh sure. I'll text you though.
[00:21:36] Josh: Morse code I think is better.
[00:21:37] Oh, perfect. Telegram.
[00:21:38] Josh: Uh, I don't have one of those. Oh,
[00:21:40] carrier pigeon.
[00:21:41] Josh: Yes. That would be great.
[00:21:42] Excellent. Also, this was a great meeting. This
[00:21:44] Josh: was amazing. This meeting could have been a podcast.
[00:21:47] It was, it was This meeting could have been a podcast as a vector. Production Vector is a contact based marketing tool that reveals your best buyers on and off your site, and lets you target them with [00:22:00] plays tailored to their exact spot in the funnel. Our site de anonymization tool is free forever. Go give it a whirl@vector.co.
[00:22:08] See you next time.