Josh happily announces he’s redesigning the website. Jess smiles and nods while she internally screams in marketer.
But Jess spots an opportunity. Maybe we don’t need a whole new website. But the messaging and a few key visuals? They might just need a little work.
Hear how Jess steered Josh away from climbing a mountain of redesign and dev work and toward small messaging and visual tweaks that do a whole lot of heavy lifting.
Get to the good stuff:
[00:00] Josh shows off a brand new website design just before a new product launch – surprise, Jess!
[01:07] Vector’s website origin story (before the ghosts took over)
[06:02] Jess compliments Josh’s original messaging. Then shares why she changed it.
[07:51] Sit back marketers, and let us say nice things about you.
[8:27] Shameless plug: The product launch that kicked off Josh’s idea to revamp the website.
[10:58] Jess explains why she changed the headline from “grow your MQLs” to “turn intent into pipeline.”
[14:08] Why we used graphics to show off the product (and the ghost mascot, of course).
[16:53] Josh explains the reasoning behind his urge to redesign the website, and how the team hit a healthy middle ground.
This Meeting Could’ve Been a Podcast is a Vector production.
Filmed at the Sweet Fish Creator House in Orlando, FL.
Editing by Handy Man Edit.
Music by Peter McIsaac Music.