Joshua Perk

Jess pitches Josh on starting a podcast as part of Vector’s video-first content strategy. All Josh hears is “blah bah blah, flying to Florida to spend $20K on an in-person shoot, yada yada yada,” and wonders how she plans to measure ROI. Can Jess convince him that some big, tough-to-measure bets are just as important as traditional lead-gen?Get to the good stuff:[01:00] Jess shares why she felt a podcast was the right big bet for Vector to make this year, and why she knew it couldn’t be your typical two-people-on-Zoom kind of show.[05:05] Josh and Jess reveal their original podcast concept, the a-ha moment that caused them to scrap the whole show just days before recording. [09:35] Josh and Jess talk through the messy middle (read: 24-hour panic spiral) of how This Meeting Could’ve Been a Podcast came to be.[14:00] Jess explains how AI became her brainstorm buddy, including generating hundreds of podcast titles before landing on the perfect one.[19:49] Things get weird when Jess and Josh uplift marketers’ spirits with positive affirmations.[22:32] Josh wants to know where the ROI is going to come from on the podcast. Instead of punching him, Jess explains how she plans to measure success, including tracking the repurposing multiplier.[26:25] Jess drops truth bombs about why trying to measure everything in marketing is like judging your marathon training on one bad run.This Meeting Could’ve Been a Podcast is a Vector production.Filmed at the Sweet Fish Creator House in Orlando, FL.Editing by Handy Man Edit.Music by Peter McIsaac Music.

Josh returns from CMO Summit buzzing with ideas, like hiring 20 influencers immediately. Jess works with him to understand which ideas could move the needle right now, and which ones are more distraction than priority. Can she pull him out of his post-conference spiral and keep her sanity?Get to the good stuff:[01:02] Josh cops to the CEO tendency toward shiny object syndrome and offers some ideas as to why it afflicts so many execs.[03:35] Jess explains how a well-documented strategy can help determine if new tactics align with agreed-upon company goals—and provides ammunition to say "no" when necessary.[07:00] Josh shares why he came back from CMO Summit feeling behind for not having an influencer strategy, and Jess responds.[12:37] Jess shares her favorite way to validate or disprove ideas before putting significant time and budget behind them.[17:27] Things get weird when Jess and Josh share positive affirmations for marketers.[18:57] Plot twist: Josh's experience at CMO Summit makes him a believer in events, AND an even bigger believer in the brand building and content marketing that drove people to the Vector booth in the first place.[25:00] Red flag territory: what to do when you can’t push back on your CEO’s wild ideas, and when it's time to quit so you can go do meaningful work somewhere else.This Meeting Could’ve Been a Podcast is a Vector production.Filmed at the Sweet Fish Creator House in Orlando, FL.Editing by Handy Man Edit.Music by Peter McIsaac Music.

Jess comes in hot, asking for an agency budget within her first two weeks at Vector. Josh is skeptical, cuz CEO. But there's a method to her madness—when you're building a category, you need reinforcements.Get to the good stuff:[00:00] Jess pitches the idea of hiring an agency and why it was on her mind from day one.[03:50] Jess explains how organic content agency, ércule, helps Vector earn top billing in SERPs and credibility in large language models.[05:30] Josh shares how Vector gained major SEO and GEO traction in just one month with organic content.[9:35] Why it’s crucial to feel market pull before bringing on marketing (let alone an agency). And why Vector piggybacked its positioning off of a well-known marketing term.[14:27] Things get weird when Jess and Josh share uplifting affirmations for marketers.[14:59] Jess spills the tea on the red flags that signal a bad agency relationship.[21:55] Jess shares how Vector is experimenting with programmatic SEO.[24:53] Josh learns live what ChatGPT really thinks about Vector. Jess explains their strategy of documenting what all the LLMs say about them, so they can measure improvement over time.This Meeting Could’ve Been a Podcast is a Vector production.Filmed at the Sweet Fish Creator House in Orlando, FL.Editing by Handy Man Edit.Music by Peter McIsaac Music.

Head of Marketing Jess Cook, and CEO Joshua Perk let you eavesdrop on their one-on-ones to hear how they're building Vector into a standout brand and must-have tool for B2B marketers.Come for the big-picture strategy and day-to-day tactics. Stay for the jokes that make HR nervous.This Meeting Could've Been a Podcast drops May 21st on YouTube and all major podcast platforms.