Jess decides to update the entire site to push free trials instead of demos. Demos drop. Cue the sales teams' nerves. It definitely made for an interesting Monday.
But, wait…the numbers start to rise AND the leads take a serious step up. So, how does ditching the “book a demo” button increase demos? Is this just reverse psychology or a cunning move disguised as chaos?
But, wait…the numbers start to rise AND the leads take a serious step up. So, how does ditching the “book a demo” button increase demos? Is this just reverse psychology or a cunning move disguised as chaos?
Get to the good stuff:
[00:00] Jess has a controversial idea to make the “book a demo” button a secondary call-to-action and push for free trials instead.
[02:46] Jess holds peace talks after taking away the sales reps’ favorite CTA.
[03:50] Jess has a method to her madness. She just has to convince the team that driving free trials is strategy not sabotage.
[04:25] Josh and Jess dive into what’s needed behind the scenes to make sure the free trial button does its job.
[06:11] Breaking news: It turns out sales and marketing can be aligned!
[07:02] Why a free product makes sense for Vector and how to know if it makes sense for your product or not.
[08:04] Pit stop. Marketers, you deserve to have nice stuff said about you. Josh and Jess take a quick break to share some uplifting affirmations.
[08:42] Josh applauds the genius of Jess’ strategy—ok, so not all free users will convert, but they’re out there spreading the word and creating a buzz.
[10:11] Sometimes, asking for less can get you more! Josh explains how stepping back from the demo push actually pulled better leads in.
[11:42] Hot take: trust your marketers—especially when their ideas sound insane.
[14:45] Don’t be shy about what you’ve got. Josh and Jess explain why showing off your product is exactly what your prospects want.
[17:02] It’s cool to be clear—and customer trust becomes much easier to build. Josh shares why transparency has always been a big thing at Vector.
This Meeting Could’ve Been a Podcast is a Vector production.
Filmed at the Sweet Fish Creator House in Orlando, FL.
Editing by Handy Man Edit.
Music by Peter McIsaac Music.